Blackonwhite is a brand that was specifically created for New Zealand's winter endeavours and means New Zealanders on Snow: ski racing, snowboarding, free skiing, extreme skiing, cross country and more. The brand was designed to be a platform for New Zealand snow sports.
Blackonwhite is about New Zealand’s pioneering spirit, guts and determination on and off the sporting field. New Zealand has a rich history as an alpine nation since our first Winter Olympic team competed in 1952 Olympics, Oslo, Norway. Blackonwhite’s brand values reflect this history and New Zealand’s alpine geography.
Over the last decade, the Blackonwhite brand has been used extensively for events and numerous fundraising activities, branding international teams and individuals.
The brand has been used exclusively for the benefit of The Snowvision Foundation and the snow sports community.
New Zealand European Training Camp sporting the blackonwhite logo in Zermatt, Switzerland, 2006.
